A LITTLE BIT OF HISTORY

Starting the journey from a small garage in Santacruz West, Mumbai, Nisha and Ajaynath set up Fantasia in 1986. Led by R&D and focus on exclusive creations for the customer, Fantasia transformed into a wholesale supplier of tunics, salwar kameez, maternity clothing, kids ethnic & casual wear across India, and an exporter of Jalabiyas/ Kaftans and girl’s ethnic wear to large format retailers across the Middle East.

Today, Fantasia is known for its expertise and design sensibilities in ethnic and fusion wear

Our Vision

“To provide the best and most appropriate clothing solutions for customers, from an infant to a senior citizen,across the globe”

Our Mission

“To become the most desired clothing partner by adopting a customer centric approach in every design that we create”

CORE VALUES & Philosophy

EMPATHY

Empathy is at the centre of our company ethos. We believe in understanding our customers and team members so that we can predict, plan and act to achieve results with maximum satisfaction. Our empathetic approach helps us build long-term sustaining relationships with both our employees and clients.

INTEGRITY

We keep our promises and commitments. We hold ourselves accountable to the highest standards of doing the right thing. We are diligent at every step. We wisely measure and manage risk. In the face of difficulties and challenges, we don’t compromise, but learn and ethically adapt

CREATIVITY

We believe in incorporating creativity in our all processes. To ensure this, we create designs that are both unique and aesthetic. Our strength lies in understanding the needs of our customers and in turn delivering products and services to them with a touch of customization and exclusivity.

PASSION

Our passion infuses our actions with purpose. It transforms stores into places of energy and customer delight. Our offices, design center and distribution centres resonate with energy, activity and enthusiasm. We collaborate. We engage. We adhere to a keen sense of detail.

LEADERSHIP

AJAYNATH SHARMA

FOUNDER & CEO

MBA graduate from NMIMS University Deep understanding of the garment industry Believes in ensuring the best quality at the right price for every product Believes in honesty and ethics in business operations

“I strongly believe that an entrepreneur has to be a visionary & focus on achieving the end goal by fragmenting the path into smaller steps.”

NISHA SHARMA

FOUNDER & HEAD OF DESIGN

Alumni of SVT Polytechnic, Rachana Sansad College and S.N.D.T Women’s University
Believes in maximum customer satisfaction
Showcases vibrancy & empathy as a leader Passionate designer

“Fantasia is my dream come true through determination and hard work. I believe in empathising with my customer and immersing myself completely to imagine, understand, create and innovate products for them with great passion. ”

AVINASH SHARMA

Operations and Finance

ABHISHEK SHARMA

Marketing and Sales

HETTA DOSHI

Product and development

Company Timeline

1986

FOUNDATION

Started in the year 1986 by Nisha & Ajaynath Sharma from a small garage in Mumbai

1988

CMAI NATIONAL GARMENT FAIR DEBUT

Active member of CMAI since 1988

1994

SANAA CREATIONS AT SHOPPERS STOP

Introduced our exclusive brand, “Sanaa” at Shoppers Stop’s first store in Andheri, Mumbai.

1996

EXPANSION INTO MIDDLE EAST BEGINS

Starting with B2B exports to Kingdom of Saudi Arabia in 1996, Fantasia expanded its supply to UAE in 1999, Kuwait in 2004, and Oman in 2016

2004

ENTRY INTO GIRL’S WEAR IN MIDDLE EAST

Introduced ‘Mom n Me’ collections in Kuwait and UAE

2016

ENTRY INTO INDIA’S ECOMMERCE SPACE

Supplied Ladies Kurtis to Myntra

2019

ENTRY INTO INDIAN GIRL’S ETHNIC WEAR

Collaborated to launch Global Desi’s girl’s ethnic range

PARTNERSHIP WITH LARGE VALUE RETAILER

Became vendor partner to D-Mart (Avenue Supermarts Ltd) for women's wear

2020

ENTRY INTO INFANTS & MATERNITY WEAR

Became vendor partner to Firstcry for their in-house brands - Bella Mama, Babyhug & Hola Bonita

STUDIO